ComReveling

  Some of the country’s top fast-moving consumer goods (FMCG) companies are beefing up their presence in the Rs 25,000-crore branded spices and condiments market.   In the last one year, companies such as Dabur, Wipro Consumer Care, Tata Consumer and Emami Agrotech have either entered or increased their presence in the category, which is estimated to be nearly 36% of the overall Rs 70,000-crore spices market in India. The balance 64% of the market is completely unorganised and is sold mostly loose to consumers. The branded side, on the other hand, is growing at a 25% compounded annual growth rate (CAGR), according to estimates by Avendus Capital, and is expected to cross Rs 50,000 crore over the next few years. This will be led by rapid urbanisation, higher disposable incomes and limited time available for cooking at home. Branded spices and condiments are increasingly coming to the rescue of time-starved people and larger companies are coming out with different variants for d...

  HOW TO MARKET A STARTUP ON A TIGHT BUDGET  Marketing a business while on a limited budget is challenging. Fortunately, digital tools make things easier. Launching a startup in India can be an exciting and challenging journey, particularly when you have limited resources to allocate towards marketing efforts. However, a tight budget should not deter you from effectively promoting your startup and reaching your target audience. Here's how you can market a startup with a limited budget: Define target audience Identify your target audience: Clearly define the specific group of people who are most likely to benefit from your product or service. Gather insights about your target audience's preferences, behaviors, and needs. Use surveys, interviews, and competitor analysis to gain a deeper understanding of their motivations and challenges. Identify what sets your product or service apart from competitors and emphasise the problem-solving capabilities that address your audience...

Indian economy has moved away from twin-balance sheet problem, banks now profitable: FM Finance Minister Nirmala Sitharaman at the inauguration of the new corporate office of the Punjab & Sind Bank at East Kidwai Nagar, in New Delhi on July 1, 2023.  Finance Minister Nirmala Sitharaman said on July 1 that the Indian economy has moved away from the twin-balance sheet problem of banks and corporates to twin-balance sheet advantage because of the concerted efforts of the Modi Government. Profit of public sector banks increased to ₹1.04 lakh crore in 2022-23, tripling from what it was in 2014, the Minister said while inaugurating the corporate office of Punjab & Sind Bank in New Delhi. The twin-balance sheet problem refers to deterioration in financial health of banks and corporates at the same time. "As a result [of various initiatives of the government] I'm glad to say the problems of twin-balance sheets have gone away like the Reserve Bank observing it is a twin-balance...